Originally launched as Early American Old Spice by William Lightfoot Schultz’s soap and toiletries company, Shulton Inc., in 1937, it was first targeted to women, with the men’s product only being released before Christmas at the end of that year. Over time as the men’s products found more success it began to focus exclusively on those. Old Spice now sells male grooming products including top-selling antiperspirant/deodorant sticks and body wash. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become one of the top-selling anti-perspirant/deodorant stick and body wash brand with guys of all ages.